Improving website speed is a huge factor for both new and existing webmasters. With millions of web pages surfed on the internet daily, having a slow website will hurt your online image and the potential customers you are trying to attract. With every minute that a visitor on your website skips over your website, you lose that prospect. A slow loading website causes lost revenue and unhappy visitors. In addition, a slow website leaves customers disappointed because it takes too long to load pages. Your website’s speed directly impacts your bottom line.
Effects Of Faster Websites
Faster page load time will improve your SERP ranking immediately. Faster page loading times instils trust in customers’ minds, which promotes the conversion rate. When your website loads slow, (take longer than 3 seconds to load), consumers will become frustrated, which decreases conversion rates. This negatively affects your bottom line. Thus, speeding up your website allows you to maximize your current customer flow and improve your profitability.
By speeding up your website, you decrease the amount of time users spend waiting on your pages. The faster your pages load, the sooner users will see your advertisements and enter the store. When the user enters the store, the quicker they can be on the way to their requested action. If your website has a slow load time, users might spend longer in your store or will not go back again.
In addition to decreasing lost revenue and losing customers, there are many other business benefits to speed up your website. If you are looking to hire a web design firm to build a new website, ask them about website load speed, memory requirements, bandwidth, and other important design parameters. Many experienced web design companies offer an estimate for their proposed project using these same parameters. Often it is worth paying the extra money to get the best design and performance from your new website.
What Results Can Occur?
Improving website speed often results in an increase in page views. Having a high bounce rate equates to lost revenue and dissatisfied customers. With an increase bounce rate, a company loses potential revenue due to customers that navigate away from your website. A good bounce rate is less than 30%. And, if your web design company knows how to improve your load times, it is possible to improve the bounce rate to half that rate. This will result in a net increase in revenue as more visitors will proceed through your website.
Finally, in order to optimize page speed, there are several web design components to consider. One of these is web FX, also known as flash text. Web FX adds 3D effects to your web page, including text, boxes, shadows, reflections, gradients, blurs, and more. Flash web design is the newest generation of optimizing page speed. Flash web design is often the best way to create an engaging user experience on the Internet.
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